So What is Coaching?

Annie Dietz • January 15, 2024

Let me start by sharing what coaching isn’t. Coaching is not therapy.


The way that I like to explain coaching vs. therapy is that coaching is looking forward to your future, while therapy is exploring backward into your past. 


Therapy helps you see why you are the way you are and where it may stem from related to your upbringing or past experiences. 


Coaching works with you in your present life and helps develop a plan for how you want to move into your future.


I am not a licensed therapist and do not offer medical advice or treat mental health issues. If on a clarity call, I recognize that you may need the help of a therapist, I partner with mental health professionals who can meet you where you are to focus on how to best support you. 


The International Coaching Federation (ICF) defines coaching as: “Partnering with

clients in a thought-provoking and creative process that inspires them to maximize

their personal and professional potential.” 


From my perspective as a coach, I see my clients as possessing the answers within themselves. It is in my role as a certified coach to support you in your personal discovery and work together to develop a plan to achieve your goals. 


Some coaches focus on mentorship and consulting in their practice. These methodologies all involve someone externally offering you advice to solve your dilemma. There are times when mentorship or consulting are beneficial within a coaching relationship. 


As an example, if a business owner is working with me specifically for my experience as an entrepreneur, during a specific session, I may wear the hat of a mentor or consultant if I feel they can benefit from my experience. It is very important to me that I am always clear about the role I am playing, coach, mentor or consultant.


I am passionate about supporting people on their journey to gain a deeper understanding of themselves, both personally and professionally. I take extreme pride in holding a safe space for you to feel heard and to explore the wisdom you already possess.


Often what people come to me to be coached on doesn’t end up being where they do their work. I listen intently and reflect back what you share in a way that allows you to hear your own words. That may sound simple, it isn’t. 


It is so funny to me how often clients say to me, “Wow, what you just said was amazing, I’ve never thought of it like that…” 


When I then tell them that all I did was repeat back their own words, they are completely surprised. We don’t always realize the stories we share, often we are too busy thinking ahead to what we will say next. A good coach allows you space to slow down and hear yourself. 


I support you by digging into what you are intellectualizing and then connecting what you want to do to how you want to feel in reaching that goal. The
somatic connection of tying the emotions you want to experience with your goals sparks excitement in you and makes you more motivated to implement the growth and change you desire. 


If coaching sounds like something you would like to explore, let’s talk about it. I offer a free 15-minute clarity call via Zoom. Schedule your session
today via this link.





By Annie Dietz December 8, 2024
Sometimes, life has a funny way of showing us what we need most. This summer, I had an interesting experience that shifted my perspective on abundance or should I say, profoundly impacted my view of lack. It all started with a small patch outside of my studio where I planted zinnea seeds for a second year. They had been so impressive the first year and I was excited to watch them thrive again over the summer. Despite my best efforts, nothing took root. I felt a bit defeated staring at the bare soiI. I really let it bum me out. It wasn’t a very impressive view for my clients to look out onto during our sessions. I knew that my reaction to the seeds not taking wasn’t rational, yet I couldn’t shake it. I realized that I was taking on the failed flowers as a metaphor for my state of mind at that time, I was relating my inability to grow the flowers to a feeling anxiety that had been growing in my mind because I had gotten hyper focused on a feeling lack. Then something unexpected happened. A volunteer cherry tomato plant sprouted in the very same spot where my flower seeds had failed. Some little bird, or squirrel ‘deposited’ a seed right where I couldn’t get the flowers to bloom. My mom swears it was from the compost that she gave me from her yard, I like the idea of an animal leaving it. However it got there, it was growing stronger by the day. As the weeks went by, that little plant flourished beyond what anyone could imagine. It grew to over eight feet wide and six feet tall, yielding hundreds of little tomatoes. It seemed like every day, there were more bright red tomatoes waiting to be picked. I made meal after meal with the fruit. One harvest inspired me to make the best balsamic, mozzarella tomato side dish for a dinner party of 12 and we even had leftovers! Anytime a friend stopped by I begged them to take some it was impossible to keep up with the production before they burst and spoiled. As my girlfriend Lisa was busy picking away at the gargantuan bush, all the sudden hit me, why in the world was I allowing myself to feel stuck in lack? Sure, this plant wasn’t printing money to pay my electric bill, but I didn’t buy one tomato all summer and I shared the abundance with friends. Life was showing me how abundance can show up in the most unexpected, yet beautiful ways. When I was able to slow down and appreciate this gift, I recognized the value of letting go of control. Abundance often shows up where we least expect it. When we hold on too tight to what we think should be, we can miss a gift that is right in front of us. Shifting my mindset to one of gratitude for what did show up gave me permission to nurture and share the abundance with those around me.
By Annie Dietz November 25, 2024
How do you reset from stress? I was lucky enough to travel to Spain for a coaching conference at the end of October. What an amazing experience I had, both the travel and the conference itself. Unfortunately, I came home with covid which totally threw off my plans of hitting the ground running. With no choice but to give in to my malaise, I rescheduled all of my appointments and began the cycle of sleeping for 15 hour stretches over the next 10 days. We make plans and God laughs That was the thought that popped into my mind as I reluctantly buried my head in my pillows. The original Yiddish expression is ‘Man Plans, God Laughs.’ When the little voice in my head said those words, all I could do was laugh to myself, “Alright”, I said to the empty room, “I get it Universe, you win!” I had such great momentum in my coaching business and a well laid out plan to keep it going when I was back in the States. Having to pivot for covid could have derailed me for the remainder of 2024. Luckily, through my personal journey and coach training I have become well practiced in stress management. I didn’t always have my stress under control. There was a time in the not too recent past that lived in a constant state of survival. My big Ah-Ha was realizing that I was the primary creator of my own stress . By staying busy and frazzled, I was unconsciously avoiding deeper feelings and truths that I wasn’t prepared to face. As Thanksgiving arrives a week later than normal this year, making Christmas less than a month away, it seems a good time to talk about stress. Whether our stress stems from being so excited to host and wanting to have everything just right for the big meal, or we are dreading a family gathering and what Uncle Bob is going to say to embarrass everyone, this is the perfect time for a reminder to slow down and take a moment for yourself. Oh yeah right Annie, how is there time for that, you ask? Not only is there time, it is crucial to take it so that we don’t burn ourselves out. Even if it is just a 20 minute break, going for a walk, doing one less thing on your to do list, it is so important. Filling your bucket first makes us all much more able to give to others from compassion versus from resentment. If it all feels like too much, consider this, when you feel yourself becoming stressed, don’t fast forward past it. Take a moment to consciously look at it. Sit with it and ask yourself, where does this stem from? Are you feeding into your stress? What do you have control over? Now, I am not saying that this week is the week to unpack those deeper feelings, just become aware of them. Since many of us will be with family, there will be opportunities to see old habits and patterns arise. And, just as we created those patterns and habits that aren't serving us any longer, we can replace them with new healthier thoughts and behaviors. That is what I love about coaching. There is science behind changing our behavior for the better so that we can live a calmer and more balanced life. Interested in learning more? Book a Clarity Call with me , I’d love to hear about your holidays and what you’ve discovered about yourself. Who knows, maybe you’ll uncover a pattern that you are ready to break.
By Annie Dietz October 3, 2024
I have no earthly idea what happened, I swear that September 1st was just last week. Here we are already at the start of the 4th quarter of 2024. I doesn’t feel that long ago that I was writing my January article challenging you on your New Year’s Resolutions. Ah, resolutions, something many of us set towards the end of December or as the clock strikes twelve on New Year’s Eve in an attempt to redeem ourselves from six weeks of over indulging with friends and loved ones. I find that resolutions fall off of our todo list more often than they become healthy habits that we weave into our lives. I much prefer to intentions to resolutions. To me, intentions are goals that we strive to keep because they are a more fluid idea that helps us focus on the present moment and guide our actions toward a more fulfilling life. Intentions are easier to adjust along the way. By definition, resolutions are more of an all or nothing, pass/fail situation that can leave you feeling unaccomplished if not completed just so. Such as committing to going to the gym six days a week or doing Whole30 for the month of January. We start strong, committing for the first few weeks, then losing steam before a true habit is formed and our behavior is changed. October is the time of year that I always start thinking ahead and planning what the next year will look like for my personal and professional goals. This past August, I shared with you my manifestation journey and I have to say, everything that I desired to manifest has happened or is in motion! I’m super excited, so where next? Here’s what I want to share with you as you begin thinking about your goals for next year. Whether you are planning for your personal growth or professional development: How do you want to feel? Thats right, as you begin to dream big and explore your intentions for 2025, how do you want to feel? What are your wishes and desires? What fuels you? What will achieving this thing make you feel? I found a workbook I had picked up a few years ago from the author, Danielle LaPorte, called The Desire Map, in it she explains that, “ Desire drives more than our animal instincts. Desire is the power of wanting. It’s an engine of creativity and purposeful force. When we desire something, we’re willing to plot and plan to get it… In all cases, desiring something forces us to get creative in order to work out how were going to get what we want. ” And all desires stem from a feeling. Let’s use a financial goal as an example, instead of plainly stating “I want to be making $xx by Q2 2025,” what if you instead committed to, “I am so excited that I have reached my financial goal of $xx and my kids and I are going on our dream vacation to the mountains in May.” When we can come from feeling we feed our soul, and our goals based in emotion better challenge our growth. What do you think? Can you set aside for a moment all of the facts from financial obligations to family responsibilities that are swimming around in your head with all of your other to do’s and genuinely focus on how you want to feel? As a special treat for those of you who are also planning for your intentions for 2025 and beyond, here is a visualization that I created for the Vision Boarding class I teach each January. It’s a chance to get lost in your future and all the feels it gives you. I hope you find it inspiring in setting your inventions for a kick ass 2025, because it is never too soon to start dreaming about your desired future. If you’re interested in chatting more about your goals for 2025, I welcome you to book a free 15-minute clarity call with me by going to my calendar here. Or by clicking the button at the bottom of this page.
Share by: